Lead generation for home service pros

Exclusive roofingsolarHVACplumbinglighting
leads, qualified before they reach you.

Estly finds homeowners ready to buy, qualifies them through a form built on your criteria, and sends them to you the second they're ready. You make the call and close the job — and only pay for leads that qualify.

Check if my area is open Calculate my ROI

100%Exclusive to you

$0Retainer

~48 hrsTo launch

FreeBad-lead swaps

Lead command center

Live

Today12

Qualified100%

Sent to you12

Demo data, for illustration

Qualified · sent to your phone

What Estly does

We fill your pipeline. You close the jobs.

Three ways we put ready-to-buy homeowners on your phone — and fix what's broken with typical lead programs.

01Shared leads

New, exclusive leads

We run targeted ads in your service area. Every homeowner who responds is yours alone — never sold to another contractor.

Every Estly lead is yours alone.

02Junk leads

Qualified by form

Homeowners answer a short form built on your criteria before they reach you. Renters, wrong ZIPs and tire-kickers get filtered out.

Screened against your criteria. Bad ones replaced free.

03Dead leads

Old leads, revived

Homeowners who went quiet are still sitting in your CRM. We re-engage and re-qualify them, then send them back.

We reactivate them and send them back ready to call.

Your only job: call every lead fast and close. We handle the ads, the forms, the screening and the follow-up campaigns.

See how it works

How it works

From ad click to your phone ringing them.

Your CompanySponsored

Is your roof 15+ years old? See if your home qualifies for a free inspection this week.

yourcompany.comCheck eligibility

High-intent homeowners

Your ZIP codes only

Owns the home✓ Verified

Inside service area✓ 45040

Roof age✓ 18 yrs

Timeline✓ This month

Qualified — sending to you

Text alert

New lead: Sarah M. · Mason, OH · Roofing · (513) 555-0142

now

Email

Full lead details + qualification answers

now

CRM

Contact created and assigned to your rep

now

Sarah M.

Mason, OH · just qualified

Exclusive

Phone(513) 555-0142

Looking forRoof replacement

Roof age18 years

TimelineThis month

Best time to callNow – evenings

Call Sarah now

She's expecting your call — reach her within 5 minutes.

Step 2, up close

You set the bar. Every lead clears it.

Toggle the filters you'd use and watch the lead you'd receive change.

Lead quality

Good

Volume

High

Stricter filters mean fewer, better leads. We'll price your batch to match.

Lead you'd receiveQualified

Sarah M.

Mason, OH · Requested a call

OwnershipOwns home

Location45040 · in area

Roof age18 years

Electric bill$240 / mo

CreditPre-screened

TimelineThis month

3/6

Filters activeExample lead, for illustration

Speed to lead

Call first. Win the job.

Homeowners usually book with whoever reaches them first. Real-time alerts put the lead in your hands the second they qualify — so the first call is yours.

With Estly

Instant text + email alert

Seconds

Typical lead vendor

Batched lead lists

Next day

Homeowner qualifies → lead in your hands

Multi-step qualification forms

Built around your criteria. Homeowners answer before they ever reach you, so you know exactly who you're calling and what they need.

Real-time alerts

Text and email the second a lead qualifies, with every form answer included — so you can dial in minutes.

Auto routing

Send each lead to the right rep or straight into your CRM.

Free replacements

Wrong number or doesn't fit your criteria? We swap it.

CRM & dashboards

Track every lead, call attempt and close in one place.

Dead lead reactivation

Your dead leads aren't dead. We bring them back.

Every CRM is full of homeowners who asked for a quote and went quiet. You already paid for them. We re-engage them, re-qualify the ones who respond, and hand them back ready to call.

1
Send us your old leadsAny CRM export or spreadsheet — past quotes, no-shows, "not right now"s.
2
We re-engage themFresh text, email and retargeting ad campaigns that restart the conversation.
3
They re-qualify through the formAnyone who responds answers the same qualification form as a new lead.
4
Back in your handsRe-qualified leads hit your phone in real time, flagged as reactivated. You call and close.

Cold

Re-engaged

Re-qualified

Sent to you

Mike K.

Hamilton, OH · Roofing quote

Last contact 9 mo ago

Old leads in your CRM

Response rate you expect%

Leads revived50

Jobs at your rates10

Your numbers, not a promise. Reach, booking and close rates come from the ROI calculator above.

ROI calculator

Run the numbers on your business.

Model your whole funnel — how many leads you reach, book and close, and what each job is really worth after costs. Everything here is your math, not our promises.

Start from your trade

Example starting points only, not industry benchmarks. Drag a slider or click any number to type your exact figure.

1Your leads

Leads per batch

Batches per month

Price per qualified lead$

Set to your quoted per-lead price.

2Your sales process

Leads you reach by phone%

Call within 5 minutes to push this up.

Reached leads that book an appointment%

Appointments you close%

3Your job economics

Average job value$

Gross margin%

What you keep after materials and labor.

Net profit per batch, after lead cost

$0/ batch

0x revenue on lead spend0x gross profit on lead spend

Your funnel, per batch

Qualified leads100%

Reached70%

Appointments35%

Jobs won12%

Revenue$0

Gross profit$0

Lead cost$0

Cost / appt$0

Cost / job$0

Lead → job0%

Break-even: 0 jobs per batchYou: 0 jobs

Break-evenProfitable

…

At 1 batch a month, over 12 months

Annual revenue$0

Annual net profit$0

Estimate only, using your inputs: leads × reach rate × booking rate × close rate = jobs. Net profit = jobs × job value × margin − lead cost. Real results depend on your sales process.

Pricing

Buy in batches. Pay only for qualified leads.

Per qualified lead

[YOUR PRICE] / lead

Ad spend, creative and landing pages included
Exclusive leads — never resold
Bad leads replaced free
Dead-lead reactivation available
Batch by batch — no long contract

Get my area's pricing

	Estly Lead Gen	Typical agency
You pay for	Qualified leads	Retainer + fees
Ad spend	Included	Billed separately
Lead sharing	Exclusive	Often resold
Bad leads	Replaced free	Your loss
Old leads	Reactivated	Left to go cold
Commitment	Batch by batch	3–12 month contracts

We handle

Ads, creative & landing pages
Qualification forms & real-time delivery
Dead-lead reactivation
Replacements & weekly check-ins

You handle

Call every lead within 5 minutes
Follow up by call and text
Log attempts & tell us how leads turn out
Run your sales process and close

Get started

See if your area is open.

We cap partners per service area to keep leads exclusive. Takes about 30 seconds.

1Pick your trade
2Tell us your area and size
3Book a 30-minute strategy call

Step 1 of 3

What do you do?

Where and how big?

Service area

Jobs completed per month

Monthly marketing budget

Where should we reach you?

Full name Company Phone Work email

No commitment. We'll never share your info.

You're on the list.

We're checking your area now and will text you within one business day to book your strategy call.

FAQ

Questions, answered.

No. Ad spend is built into your per-lead price — one number, nothing billed on the side.

Never. Every lead is exclusive to you and is never resold to another contractor.

Wrong number, renter, outside your service area, or anyone who doesn't meet the criteria you set. Flag it and we replace it free.

Campaigns typically go live about 48 hours after your strategy call, and leads are delivered in real time from there.

Send us your old, unconverted leads. We restart the conversation with text, email and retargeting ads. Anyone who responds goes through the same qualification form as a new lead, and the ones who qualify are delivered to you in real time, ready to call.

No. You buy one batch at a time. When it's delivered, renew or walk away.

Call every lead fast — ideally within 5 minutes, while they're expecting you. Follow up by call and text, log your attempts, and tell us how leads turn out so we keep sharpening targeting.

Territories are limited

Lock in your area before a competitor does.

One partner per trade per service area. When it's taken, it's taken.

Check if my area is open

Exclusive roofingsolarHVACplumbinglighting
leads, qualified before they reach you.

We fill your pipeline. You close the jobs.

New, exclusive leads

Qualified by form

Old leads, revived

From ad click to your phone ringing them.

We launch targeted ads

They qualify through the form

Delivered in real time

You make the call

You set the bar. Every lead clears it.

Call first. Win the job.

With Estly

Typical lead vendor

Multi-step qualification forms

Real-time alerts

Auto routing

Free replacements

CRM & dashboards

Your dead leads aren't dead. We bring them back.

Run the numbers on your business.

1Your leads

2Your sales process

3Your job economics

Buy in batches. Pay only for qualified leads.

We handle

You handle

See if your area is open.

What do you do?

Where and how big?

Where should we reach you?

You're on the list.

Questions, answered.

Lock in your area before a competitor does.

Exclusive roofingsolarHVACplumbinglightingleads, qualified before they reach you.

We fill your pipeline. You close the jobs.

New, exclusive leads

Qualified by form

Old leads, revived

From ad click to your phone ringing them.

We launch targeted ads

They qualify through the form

Delivered in real time

You make the call

You set the bar. Every lead clears it.

Call first. Win the job.

With Estly

Typical lead vendor

Multi-step qualification forms

Real-time alerts

Auto routing

Free replacements

CRM & dashboards

Your dead leads aren't dead. We bring them back.

Run the numbers on your business.

1Your leads

2Your sales process

3Your job economics

Buy in batches. Pay only for qualified leads.

We handle

You handle

See if your area is open.

What do you do?

Where and how big?

Where should we reach you?

You're on the list.

Questions, answered.

Lock in your area before a competitor does.

Exclusive roofingsolarHVACplumbinglighting
leads, qualified before they reach you.